Monday, May 25, 2009

TV RATINGS: IS IT REALLY A BIG DEAL?

I was watching a program in Kapamilya last week when I was alarmed by an issue being talked about at the moment,,, the undying controversy of TV RATINGS... It is really an unending point of debate right? It is an intense dispute between the two giant networks claiming and bragging that they are the real no.1... It is an endless war between the Kapamilya ( ABS-CBN) and Kapuso (GMA 7)... But the big query is, whose really the best?


It is indeed not a doubt that TV Ratings is very significant in a certain TV Program of a certain network, because it is in here where the prospective advertisers will choose on where they will publicize their respective products. The said ratings will also help the public in figuring out which network has the most viewed shows.

But the very alarming war of these two giant stations is creating some sort of disturbance for us viewers...Actually, for me it is not even a big issue, I both patronized and watched the two networks, but recently I am always tuned in ABS , but that doesn't mean that I am a Kapamilya, No... It is such that there are selected programs in here that satisfy my taste as an audience.

Based on the recent TV rating figures that was published by AGB Nielsen, It shows that GMA 7 is number 1 in Mega Manila where the center of business is located, and ABS-CBN remained number 2 for the past 5 years and still trying to win back the throne which was previously in them. While TNS ( Taylor Nelson Sofres), the another Global Market Research which also conducts TV Rating Survey released a results showing that ABS-CBN is number 1 Nationwide... With these very confusing results, the public' posted comments from the various articles in the internet regarding this issue... There are comments saying that ABS is really number 1 while others claims that GMA is really the true number 1, some comments says that there are some alleged biases between the surveys,,, there is manipulation in short... ( Hay! Nakakabingi at nakakasakit ng ulo!) if I can just only shout STOP!!! so that they will close their mouth shot... It is really irritating!!!. It is like watching a race or a contest and everybody is claiming that they are the winner afterwards, and if they were declared the loser, they will complain and say that the results were manipulated or brought out by a biased decision etc. HELLO? what are competitions for?! if that is the case I guess We just stop forming things like this, because We are just trying to create a huge disaster. omg!

I believed that this sort of same issue of TV ratings between the two giant networks was previously being brought out to the court, but that one was a history,,, I am sure everybody was aware what was the judgment of that latter controversy.

The TV Rating Figures is a matter of a result brought out by accurate and credible data,,, but can we figure out if AGB and TNS were really credible? We can hardly say Yes, because these are known media research not only locally but also globally, but what if not? these means that the public is being deceived of spending millions of pesos of advertising their product into a certain program which is being declared as the most viewed where in fact it is not.

But what we really need, is the real score right?, simply the truth. The truth will set us free as the saying goes, but how? how can we achieve this reliability? I guess that will remains a query... For me the question of which is the leading station is not of matter, what is significant is that both networks are doing their best and spending money just to give us the quality entertainment that we need. I guess what is essential now is to focus on the major issue that our country is facing, what is it? the global financial crisis... We help one another, We help our nation, We help our country... indeed Philippines is still Philippines our home!


2 comments:

  1. nice post, i hope this 2 giant network will stop arruguing who are the #1 TV station...=)

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